Alter Ego Anti Orange Shampoo 300ml

Anti - Orange Shampoo: For Brunettes

Shampoo to gently cleanse and protect coloured brown hair. The formula with neutralising blue pigment effectively counteracts unwanted copper tones, enhances shine. 

How to use:

1. Apply to wet scalp and hair, massage and leave in for a few minutes, then rinse.
2. Apply again if necessary. 
3. The use of gloves during the application phases of the product is recommeded. 

How does blue pigment counteract orange? 

Blue pigment counteracts orange because they are complementary colors. Complementary colors are pairs of colors that, when combined, cancel each other out and create a neutral gray or white color.

In the context of color theory, blue is considered the complementary color to orange. When blue pigment is applied or mixed with orange, the two colors work to neutralize each other. This is because blue light contains wavelengths that are opposite to those of orange light on the color spectrum. When these opposing wavelengths mix, they create a visual effect that reduces the intensity and brightness of both colors.